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Reliance and RTL Group launch BIG RTL Thrill

Reliance Broadcast Network Ltd. (RBNL) and RTL Group, a European entertainment network, announced the launch of their joint venture channel BIG RTL Thrill. Positioned as an action entertainment channel targeted at male audiences, with the tag line ‘Action ka Baap' (Ultimate Action Destination), the channel was launched on Nov. 5 in India. The launch events took place in Lucknow on Oct. 31 and in Kanpur on Nov. 1.


Zee TV kicks off Sa Re Ga Ma Pa Live concerts

As part of its 20 anniversary celebrations and a gesture of gratitude towards its loyal viewers, Zee TV announced 'Sa Re Ga Ma Pa Live' - a series of entertainment nights across India. The concerts were held in Pune on Sept. 28, Kanpur on Oct. 5 and Lucknow on Oct. 6. They will also take place across Mumbai, Delhi, Pune, Ahmedabad, Rajkot, Dehradun, Bhopal and Aurangabad throughout October. The shows will be the same, with just different performers in every city. Swastika Entertainment has been appointed to execute the shows in Kanpur, Lucknow, Delhi and Dehradun.


Zee TV celebrates 20 year milestone

Zee TV completed 20 years in the TV industry on Oct. 2. The channel celebrated the milestone on Oct. 1 at the Zee TV Corporate Office in Mumbai. The event was attended by a total of about 1,000 people including the founding members and employees of Zee Network. Swastika Entertainment was roped in to manage and execute the celebrations.


Swastika Entertainment designs stall for Usha International

Swastika Entertainment designed the Agro Products Display Stall by Usha International Ltd. for the seven-day annual mela in Pandharpur, Maharashtra, which took place from June 26 to July 2.


Zee TV partners with Reebok for Dance India Dance apparel range


As a part of announcing the top 18 contestants selected for Zee TV show, Dance India Dance (DID), at a press conference, Zee TV declared that they have entered into a revenue sharing and licensing deal with sportswear brand, Reebok. Swastika Entertainment managed the press conference which took place on Jan. 10 at Taj Palace, Delhi.


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