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Zee TV creates hype about its new show in North India

Afsar Betiya is a new show on Zee TV that went on air on Dec. 19. To publicize the same, Swastika Entertainment was roped in to promote the show in North India and Patna from Dec. 16 to Dec. 18. The show is set in Bhagalpur, Bihar and throws light on the importance of female education and the issues surrounding their education and hence, these areas were chosen. The areas covered for the activation were Lucknow, Kanpur, Allahabad, Varanasi, Goralhpur, Agra, Patna and Meerut.

For the event, 18 x 4 ft. and 14 x 4 ft. cutouts of the show were put up on highways, societies, colleges, schools, public areas and markets. Swastika claims that they did not conduct a regular promotion event as the channel had given them a brief on how to make the show the talk of the town. Swastika claims that placing cut-outs in prominent places had a good impact, and it was an eye-catcher due to the size.

Speaking about the event, Amit Verma, Managing Director, Swastika Entertainment said: "Placing all the cut-outs in each city was a big challenge due to foggy weather conditions. We are planning more activities to promote the show by engaging school and college students. Zee TV also plans to sponsor the less fortunate kids' education."


Flash mobs promote Zee Dance India Dance show

Flash dance mobs are becoming a rage and what better idea than this to promote a dance show. Zee TV conceptualised the dance mob event across Mumbai and Delhi to promote their Dance India Dance (DID) show. It was managed and choreographed by Swastika Entertainment.

This being the Christmas weekend, Zee TV reached out to people in high footfall areas across Mumbai and Delhi. "This is that time of the year when a lot of people are out, so we can reach out to more people at the same time. The highest recall value of an event is when people are caught by surprise," said Akash Chawla, Marketing Head, Zee.

The event began in Delhi on Dec. 22 with a flash mob at PVR Saket Market. Then on Dec. 23, it moved to Rajouri Garden Market, where it was performed four times at different timings. At Churchgate station, Mumbai, 100 dancers appeared out of nowhere, danced to Bollywood tracks Dhinka Chika and Saddi Galli, and the Dance India Dance title track. It was also organised at Flora Fountain and Fashion Street in Mumbai for the first time. "The public joined in with the performance at all the sites, turning each performance into a wonderful experience," said Amit Verma, Managing Director, Swastika Entertainment.

Over the weekend, these flash mobs attacked cinema halls with a vengeance. During the intervals, the group appeared out of nowhere, yet everywhere, and swayed to a medley of tunes from Bollywood flicks DesiBoyz and Ra.One, and ended with the DID title track playing up on screen as well. It was organised at PVR Saket, Satyam Janakpuri, PVR Phoenix Mall, Eros Cinema, and Cinemax at Infinity Mall.

Swastika Entertainment has been working with Zee for more than three years and because of their familiarity with Zee, they managed this event for them.

Heartbeat Digital was the partner for the sound equipment and Ramesh Patel choreographed the event with dancers from within the company.


Eurasia Creations introduces new products range under EC brand name

Eurasia Creations Pvt. Ltd., an internet marketing and advertising company, has introduced its own range of electronic products under the brand name 'EC'. The announcement of this launch was done through a press conference on Nov. 5 at Pinnacle Mall, Dwarka, Delhi. Lime Lizard, a sister concern of Swastika Entertainment, managed the press conference.


Zee TV promotes Star Ya Rockstar in Delhi on 4th Nov

Swastika Entertainment is managing a promotional event for Zee TV celebrity based singing reality show, ‘Star Ya Rockstar', at Pacific Mall, Tagore Garden, Delhi, on Nov. 4. This activity aims to expose the contestants to the public and make them aware about the show and its talent.


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