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Eurasia Creations introduces new products range under EC brand name

Eurasia Creations Pvt. Ltd., an internet marketing and advertising company, has introduced its own range of electronic products under the brand name 'EC'. The announcement of this launch was done through a press conference on Nov. 5 at Pinnacle Mall, Dwarka, Delhi. Lime Lizard, a sister concern of Swastika Entertainment, managed the press conference.

Commenting on the launch of this new product line, Sunil Singh, Director, Eurasia Creations said: "The EC brand will be noticed in the market among electronic products ranging from mobile phones to washing machines, giving best value for money. We will be promoting the products through various activations, which should start in the first week of December."

The setup for the press conference included a stage area where the products were displayed while there were branding areas allocated on the side wings and through projector screens. The event kick-started with a brief presentation by a representative from Eurasia Creations following which, the products were unveiled by Bollywood actress Geeta Basra. After the unveiling, guests were entertained through a ghazal performance, ending the event with lunch.

Speaking about the agency's association with Eurasia Creations, Mayank Jain, Managing Director, Lime Lizard said: "We came into association with Eurasia Creations through a pitch process. The event was targeted towards various distributors and media representatives. We engaged close to 35 media persons and approximately 60 distributors through this launch event."

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