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Zee TV celebrates 20 year milestone


Zee TV completed 20 years in the TV industry on Oct. 2. The channel celebrated the milestone on Oct. 1 at the Zee TV Corporate Office in Mumbai. The event was attended by a total of about 1,000 people including the founding members and employees of Zee Network. Swastika Entertainment was roped in to manage and execute the celebrations.


The celebrations started with a cake cutting ceremony by Subhash Chandra, Chairman, Zee Entertainment Networks, along with other founding members. A corporate AV was showcased to depict the journey of Zee TV and to cherish the memories of 20 years. A DJ kept the employees grooving while they enjoyed the variety of food, sweets and cocktails. To enhance the celebration mood, special arrangements for drinks were made.


There was also a dance performance by the Terrence Lewis Contemporary Dance Group. This was followed by performances of Zee TV's longest-running singing reality show Sa Re Ga Ma Pa singer, Abhilasha Chellum, and Zee TV's popular dance reality show Dance India Dance dancing talent, Jeetumoni and Captain Neerav. Along with their own performances, they also encouraged employees to show their dance talent by calling them on the dance floor.


To enjoy the celebrations with the viewers, the channel announced Sa Re Ga Ma Pa Live which is a series of entertainment nights across India. These entertainment extravaganzas will feature the most memorable singers of the reality show and dancing sensations from Dance India Dance.


The blue and white theme was designed keeping Zee TV's logo in mind. The entire venue was decorated with thematic blue and white coloured curtains, drapes and balloons. Since the party started after the sunset, the entire venue was highlighted with colourful glittery lights. The stage was installed with big LEDs on the left and right corners for live videos and AV presentations. The stage had a very prominent ‘Zee TV 20 Years' logo in the backdrop and was lit up with various colourful lights and smoke machines. The 'Crazy Corner' was possibly the most highlighted area with various crazy props like funky sunglasses, retro goggles, multicoloured wigs, afro wigs, moustaches, party horns, etc., which attracted employees to get in the party mood and enjoy the evening to its fullest.


Commenting on the event, Amit Verma, Director, Swastika Entertainment, said: "We have been associated with Zee TV for the past four years and have been doing activations for them on a regular basis. We had to focus on minute details and the glorious brand, so we executed it qualitatively and technically to get the best for them. It was a bit challenging since we had to finish it over the weekend, plus it was open. It was done on Sunday night so it was like a surprise for the employees on Monday. We're glad every employee enjoyed, it was great to see the smiles of 1,000 cheered up employees so we're proud of this excellent achievement."

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