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Zee TV launches 'India’s Best Dramebaaz'

Zee TV's latest reality show - India's Best Dramebaaz (IBD) - was launched recently. The press conference for the same took place at Oberoi Hotel in New Delhi on Jan. 17. Having worked for Zee TV many times in the past, Swastika Entertainment was given the mandate of executing the conference.

Commenting on the event, Amit Verma, Director, Swastika Entertainment said: "The mandate given to us was to create a neat setup for the press conference. As the Bollywood stars and judges of the show were to attend the conference with the media, we were asked to take care of the security and technical aspects while ensuring smooth functioning of the event."

Bollywood stars Vivek Oberoi and Sonali Bendre along with film-maker Anurag Basu will be the judges of the show and were present at the conference to announce the launch of the show. The title track of IBD was played to start the press launch. The judges then shared a brief about the program. The conference was followed with hi-tea and lunch. It was attended by members of electronic and print media, local cable operators, social websites and online marketing representatives. The basic setup included the platform, backdrop, side wings, lights, sound, AV screens, a podium, media pit and registration counter.

Having celebrated the singing and dancing talents of the masses, Zee TV aims to provide a national platform for India's acting talent. The talent hunt show will put children in the age range of 5-12 years through a series of tasks and challenges that will groom them as actors and test their creativity, spontaneity and acting capabilities.

The judges were in the city to interact with the short-listed contestants from the show's auditions that were held in Delhi earlier this month. The contestants hand-picked by them will make it to the final auditions to be held in Mumbai. Over two months ago, Zee TV began its countrywide search for the 18 brightest, spunkiest, the most mischievous and talented kids from across the country. Apart from Delhi, Zee TV's talent scouts conducted auditions in Kolkata, Nagpur, Patna, Bhopal, Chandigarh, Pune, Jaipur, Ahmedabad, Indore, Lucknow, Dehradun, Raipur and Allahabad. The show will replace Sa Re Ga Ma Pa 2012 on Zee TV's weekend primetime slot. IBD is produced by Essel Vision, the in-house production arm of the Essel Group.

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