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Swastika carries out promotional activity for Jodha Akbar show

Jodha Akbar is an Indian Historical drama scheduled for airing by Zee TV. The series is slotted for a premiere on June 18, 2013 and airs every Monday to Friday at 08:00 PM IST. The show is produced by Ekta Kapoor of Balaji Telefilms and stars Rajat Tokas and Paridhi Sharma in lead roles.


Jodha Akbar is a sixteenth century love story about a political marriage of convenience saga between a Mughal emperor, Akbar, and a Rajput princess, Jodhaa. But much more then that it's the marriage of contrasts.


Swastika Entertainment Pvt. Ltd. carried out promotional activity for the show Jodha Akbar and Zee TV. We carried out a door-to-door knock activity in whole of Mumbai city. We managed to make the target audience aware about the show by personally interacting with family members of each household. We provided them with the leaflet of Jodha Akbar which acted as the re-call value to the target audience.


The fliers also contained questions about respective day's episodes. We asked the target audience to watch the day's episode and answer the question given in the leaflet. This added as a gratification value to the viewers.


30 promoters were doing the activity for 10 continuous days.


The main objective of this activity was to know the reactions from the viewers and their views about the show and which was very good response from all over the Mumbai.


Some of the views shared by the viewers were:
 Good to see a historical show on television.
 Good idea of promoting the show.
 Nice show on Jodha Akbar.
 Very good historical learning from the show.
 Loved the story line.
 Appreciated the way of promoting through a contest.
 Cast are very beautiful.


We also did a one of its kind 1st ever survey simultaneously for ZEE TV and DTH's availability in the households and collected approx 1 lakh database containing vital information about their DTH usage and Zee TV's availability. Major areas covered were Andheri, Charni Road, Borivali, Thane, Mulund, Chembur, Mahim, Matunga, Dadar and other parts of Mumbai.

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